Wake up: Target’s $6m web accessibility payout is a warning to all US sites

September 5th, 2008 - Mark, in Research & Planning

Target will pay $6 million to settle a lawsuit that accused the retail giant’s website of breaking US anti-discrimination laws. Blind individuals in California can claim up to $7,000 each if they tried to use Target.com and encountered barriers.

Brands cannot have their heads in the sand over accessibility - this kind of action is not new and the warnings were loud and clear - it would certainly be less than $6 million to redevelop the inaccessible parts of the site. The lesson is to not sit back: be proactive and ensure the full audience of your site is catered for - it is not rocket science.

Read the full story here

Thanks to out-law.com for that one

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