Uncommonly good work. We work strategically, creatively and technically across all kinds of online communications and marketing projects. We channel our skills and wide-ranging international experience into making a difference to our clients' businesses.


case studies

DC Thompson - Aberdeen Journals

DetailsDC Thompson - Aberdeen Journals

Building on a favourite brand's reputation and engaging with new readerships via new websites.

Our websites for the Aberdeen-based Press and Journal and Evening Express launched in March 2008. These titles are long regarded as essential sources of news for anyone with an interest in the region but a stronger, more usable online presence was needed. Our new sites build the brands, demonstrate commitment to quality reporting, and establish a younger online readership to interact with them into the future.

The challenge:

Like many newspaper brands, our client was concerned about cannibalisation resulting from investment in their websites - i.e. people would not buy the paper if they could access content free online. However Aberdeen Journals recognised that their website would attract new audiences and advertising revenue. The challenge was to create websites that supported print and vice-versa.

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Durham University

Details Durham University

Our study of students' surfing habits is the first step in raising the effectiveness of this prestigious university's web communications.

The challenge:

For any university that competes internationally, recruiting the right students makes business sense. Students are perhaps the most web-savvy audience group, and websites are now the most important form of initial contact with potential students. Like any other recruiter, universities can have far more effective online communications and attract the right students if they work to their audiences better and target them more precisely.

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Shell

Details Shell

How we helped Shell achieve global training standards in remote sites with a bespoke online learning programme.

We created an online learning system for key Shell employees in Africa, ensuring that they had the same access to Continuous Professional Development as other staff around the world.

The challenge:

In remote sites it is a challenge to give key staff members access to the same training as other locations; there is too much expensive trainer downtime due to travel. Shell wanted to prove that international standards in training could be achieved around the world via a measurable, repeatable online learning framework. There were no existing systems that met their specific requirements; the results had to be delivered in the field, with likely restrictions on bandwidth.

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Samsung

Details Samsung

Our 'impossible' automatic warranty system made dealers' and manufacturers' working lives easier and more effective.

We created an automatic warranty system for Samsung after other companies had told them it was impossible.

The challenge:

Samsung's warranty system exists so authorised dealers can obtain refunds for faulty goods they replace and record these transactions. The warranty team and authorised dealers were spending precious time and resources filling in warranty forms and sending them back and forwards by post or by fax. Additional time and expense was also required to input details manually into Samsung's Oracle database. Samsung wanted authorised dealers to be able to send details back which would be automatically entered into the database and also create an automatic record for the retailer.

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University of Cambridge

DetailsUniversity of Cambridge

We worked with Cambridge to unify their ESOL communications and make English teaching internationally accessible.

We developed Cambridge ESOL's (English as a Second or Other Language) online offer for 4 years ~ acting as a responsive and flexible outsourced web department, building an integrated, accessible and international online education service.

The challenge:

Cambridge University ESOL is one of the best respected and recognised English language programmes in the world. There are over 10,000 centres internationally, providing information by post and through an array of different websites, in many different languages. Cambridge's marketing team wanted to support these centres better, by simplifying and integrating the available information and automating the initial testing that directs learners towards suitable courses.

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Subsea UK

Details Subsea UK

Our central hub for Subsea UK was more than a website, offering this growing sector a place to join together and share insight and information.

Subsea UK is the leading membership body for the subsea sector. Its remit is to create a centre of excellence in the UK for the sector, and improve the energy market's commercial environment. The website for Subsea UK is vital to its success.

The challenge:

Subsea UK required an accessible and secure communications hub in order to grow in size and reputation. They needed to keep a wide range of audiences up to date with news, provide them with membership information, the means to join up and network, and sign up and pay for events. They also required a simple and cost effective means to build a strong brand

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Royal College of Ophthalmologists

Details Royal College of Ophthalmologists

How busy professionals were able to reach extremely high standards in training without leaving home.

We delivered and supported a variety of solutions for the College's qualifications programme; enhancing communication, training delivery and recording.

The challenge:

The RCO is the professional, scientific and examining body for Ophthalmology, supporting the professional status of most eye specialists practicing across the UK. Membership is ongoing and subject to conditions, and qualifications serve to reassure the public and the medical community, representing the achievement of high standards in practice.

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Global Action Plan

Details Global Action Plan

Long before they were fashionable, we pioneered the online carbon calculator for this forward-thinking charity.

Carbon calculators are everywhere on the web nowadays, but we created one of the first in the world for Global Action Plan.

The challenge:

Global Action Plan is an environmental organisation committed to educating people about how they can save the planet in everyday ways. A key aspect of this is helping people to realise how much carbon they use and offer advice on cutting down.

GAP previously calculated individuals' annual consumption by sending out a form to complete and return by post , which GAP staff then entered into a database and sent the results back. This was costly and inefficient, particularly when it came to calculating distances travelled by air, etc. There was a large margin of error at both ends, and GAP recognised that the web could help them improve the service: an online calculator would draw in new audiences and do the job better.

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